Striker Apartment Leasing Achieves Another 100% Lease-up in NJ Amid COVID Market Changes

Clifton, NJ, September 21, 2020—Luxury apartment firm Striker Leasing announces another successful leasing effort on behalf of Rockledge, a landlord that owns multi-family buildings in East Orange and Orange, New Jersey. Striker leased up 20 apartments in under 8 weeks across the client’s portfolio by leveraging its deep knowledge of the market and embarking on a multi-channel strategy of advertising, open houses, and proactive social media marketing with Treza Accardi leading leasing deals.

Rockledge owns several hundred apartments and was looking for a top-notch leasing partner to assist its efforts to stabilize the portfolio during a period marked by COVID-related challenges and uncertainties.

Marc J. Watkins, the Founder and CEO of Rockledge Ventures, enlisted Striker Leasing as its exclusive leasing broker of record in order to address vacancies across the portfolio, as well as to stabilize 41 Main Street in Orange, NJ.

“I read Striker’s press release about their leasing efforts and achievements at Lotus 315 in East Orange. I decided to give them an opportunity to supplement the in-house leasing efforts at Rockledge, and I could not be more pleased with that decision” says Marc Watkins.  He continued – “they were nothing but proactive, professional and productive.  It was worth every dollar in leasing commissions and I am so grateful for their efforts.  I truly look forward to having an opportunity to work with the Striker team again soon. I simply can’t recommend them highly enough.”

The Striker team hit the ground running after being retained in June 2020,  and they successfully led and implemented an orchestrated effort to secure a full lease-up in under 8 weeks amid market volatility.

The units leased included 33 bedrooms in aggregate and represented an average monthly rent of $1,324.

“I have to give credit to the team for working in a high pressure landscape and delivering quickly. Marc was a wonderful partner on this project and we’re grateful he entrusted this property to us.“ says Michelle Streicher, the broker of record at the helm of Striker‘s 4-division company.

With a new luxury apartment project in Newark now in development, the team at Striker Leasing gears up for its grand opening in October. For more information contact or call 973.437.3955.

About Striker Apartment Leasing

Established in 2019 as an addition to Striker Investment Realty, Striker Apartment Leasing provides an advantageous blend of real apartment leasing and property management. Founders Michelle Streicher, Broker of Record, and Brian Jaffe, Managing Director, offer decades of direct product knowledge and industry experience. Having forged lasting relationships with building owners and managers all across New Jersey, they deliver the most dependable and competent brokerage services available.

If you would like more informtion email us at


777 Passaic Ave. Suite 518 • Clifton, NJ 07012

P. 973.437.3955 F. 973.497.9393


Thanks to Linda Lindner at NJ Biz for sharing the news.

Striker Leasing achieves 100 percent lease-up in the Oranges for Rockledge